Tag: Brand Management

Lawyers in the Role of Business Strategists

Safir Anand talks brand and license practicalities at the 7th International Brand Licensing and Merchandising Show, organised by the Indian Franchise Association. Discussing the evolution of the legal profession,
Read More

India’s challenge to brand owners

Perfidious imitation of a brand by traders to sell their own products and services, generally understood as counterfeiting or piracy, can affect not only the profitability of a
Read More