Tag: Brand Management

The India Brand Licensing Summit 2017

Safir Anand speaks at the inaugural India Brand Licensing Summit 2017 about safeguarding IP rights and resolving disputes that arise in licensing agreements. The event saw participants engage in discussions on the evolving
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Kick Start Your Brand Licensing

“You’ve narrowed down the business, you have identified the business, what according to you would you do as the next steps?”, asks Safir Anand at Brand Licensing India
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Lawyers in the Role of Business Strategists

Safir Anand talks brand and license practicalities at the 7th International Brand Licensing and Merchandising Show, organised by the Indian Franchise Association. Discussing the evolution of the legal profession,
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India’s challenge to brand owners

Perfidious imitation of a brand by traders to sell their own products and services, generally understood as counterfeiting or piracy, can affect not only the profitability of a
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