Tag: Brand Management

Kick Start Your Brand Licensing

“You’ve narrowed down the business, you have identified the business, what according to you would you do as the next steps?”, asks Safir Anand at Brand Licensing India
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Lawyers in the Role of Business Strategists

Safir Anand talks brand and license practicalities at the 7th International Brand Licensing and Merchandising Show, organised by the Indian Franchise Association. Discussing the evolution of the legal profession,
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India’s challenge to brand owners

Perfidious imitation of a brand by traders to sell their own products and services, generally understood as counterfeiting or piracy, can affect not only the profitability of a
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