Tag: Brand

Intellectual Property for Restaurants Today

National Restaurant Association of India (NRAI) in its quarterly publication sought Safir Anand’s perspective on the role of Intellectual Property in the commercial value of successful restaurants. The following article
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We are pleased to share that Safir Anand participated in a one-of-a-kind interactive discussion with India’s top designer and unicorn, Mr Manish Malhotra, at Zee Jaipur Literature Festival
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Making scents of olfactory marks

Not only do scents add commercial value to a product, they can also be a distinctive feature of a product. Manish Biala and Ashutosh Upadhyaya explore the use
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