Tag: Brand

Making scents of olfactory marks

Not only do scents add commercial value to a product, they can also be a distinctive feature of a product. Manish Biala and Ashutosh Upadhyaya explore the use
Read More

Maximising your ‘IP-otential’

Anand and Anand conducted an informative session on the request of clients to talk about protecting and maximising the value in intellectual property and brand. The sit-down also
Read More

The India Brand Licensing Summit 2017

Safir Anand speaks at the inaugural India Brand Licensing Summit 2017 about safeguarding IP rights and resolving disputes that arise in licensing agreements. The event saw participants engage in discussions on the evolving
Read More